Learn from the Best!!

MIT Sloan Fellow, IIT Madras Alumni, 40 Under 40, Highest rated Guest Faculty at ISB Hyderabad.

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🔄 Flipping the entrepreneurship script - Introducing 'Sales First Entrepreneurship'💡. An approach rooted in extensive research🧪, it puts sales at the heart💖 of your start-up journey🚀.

Why do most start-ups falter❓ Research points to a lack of mentorship🙇‍♂️ and poor product-market fit🎯. Often, new entrepreneurs pour resources into a product or service, only to find there's no market for it🚫.

Enter 'Sales First Entrepreneurship'🎉.

This strategy flips the traditional start-up model. It's not about producing first, selling later. Instead, it's about selling first💲, producing later🔨. This means creating a 'pretotype', banging the marketing drum loudly🔊, and even securing orders (and advance payments in some cases) before shifting the focus to product delivery📦.

It's a rethink of the classic start-up process, but it offers a rigorous market test for product-market fit and a chance for swift alterations based on feedback🔄.

Here are some internesting details and past such programs of the facilitator Mr. Rajeev YSR.

Rajeev YSR is an MIT Sloan Fellow and alumnus of IIT Madras with Bachelors and Masters in Automotive Engineering and currently the Management Committee Member, at Society of Automotive Engineering, Hyderabad, India.

He is an Engineer by qualification and Entrepreneur at heart with rich and diverse experience in P&L, Strategy, Operations, Business Development, Sales, Product and Project management in the Automotive Industry.

He also has the experience of working in Germany at Stuttgart with Bosch and has a great exposure towards Deutsche culture and the way of working. He is also certified in Deutsche Level A1 through Goethe Zentrum, India.

He right now heads the Investments & Promotions for the state of Andhra Pradesh and is also the sector lead for Auto and Electric Vehicles and represents the state in various national and international forums.

Among different accolades and awards received, he dearly holds the following ones as testimonial to the contribution he has been making in terms of sustainability to the world.

1. The Global Emerging Leader 2022 Award

2. National Youth Icon, India 2022

3. 40 under 40” Young dynamic EV Leaders in India.

He has been evangelizing and crusading the Electric Vehicle Adoption in India, working closely with NITI Aayog, Rocky Mountain Institute in their urban mobility Labs.

Prior to joining the Government of Andhra Pradesh, he held many leadership roles in the industry and achieved greater milestones; working with brands such as Bosch, Mahindra & Mahindra, GATI Logistics and ETO Motors.

With diverse expertise & strong network in domains such as Electric Vehicles, Entrepreneurship & Automobile industry, he also mentors’ start-ups and teaches

entrepreneurship at Indian School of Business, Hyderabad.

As a mentor to start-ups & entrepreneurs

Rajeev is a mentor on board for the following organizations and aiding the national growth from Electric mobility and entrepreneurship perspective.

- T-Hub & MeitY (Ministry of Electronics and Information Technology) Digital India Scaleup program.

- TiE Global

- OTB (Osmania Technology and Business Incubator)

- Telangana State Innovation Council

- Start-up Telangana (https://startup.telangana.gov.in/mentors/)

- Confederation of Indian Micro Small and Medium Enterprises (CIMSME)

- IIT Bombay Entrepreneurs Cell – Eureka

- Career Development Cell (CDCR) IIT Madras

- E-Cell IIT Kharagpur

- Faculty, Entrepreneurship – Woxsen University

Some of prominent start-ups mentored by him are

- 1. Dao EV Tech – 2W EV Manufacturing Company

- 2. Novavoltaic – 3W Charging Infra company

- 3. Thebluarmor – 2W Helmet Manufacturing company

- 4. Rizel Automotive – Traction Motors manufacturing Company

- 5. Grab Bite – Tech food startup

- 6. Sunrise E Mobility

- 7. ETO Motors

- 8. Gati Intellect

- 9. Commuti Energy Ltd

Keen to learn more about 'Sales First Entrepreneurship'💡? Reach out. Let's innovate the start-up scene together🤝.